"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

Yet an industry that prizes human creativity has found itself on the front lines of disruption by artificial intelligence ( AI ). Mark Zuckerberg, boss of Meta, has promised that brands will soon be ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

An AI Road Map to Advertising Success. To effectively harness the power of AI, brands must develop a strategic road map that accounts for the unique challenges they face—before exploring how ...

AdGPT.com, an AI-powered advertising platform, positions itself at the forefront of this transformation not only by rewriting the rules of digital marketing but reshaping who gets to play the game.

AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark Read told CNBC.