Tesla’s (NASDAQ:TSLA) grip on the European electric vehicle market weakened sharply in April, as the U.S. automaker faces intensifying competition and mounting reputational challenges tied to CEO Elon Musk.

Tesla sales in the EU slumped for a fourth consecutive month as Musk’s EV maker struggled to cash in on a growing market in the bloc where Chinese rivals are expanding.

Tesla's sales in the European Union (EU) have seen a decline the fourth consecutive month as the US-based electric carmaker struggles to compete with Chinese rivals. Tesla sold 7,261 cars in Europe in April 2025,