The company’s latest ad isn’t about the iPhone. Technically, it’s about the Mac, but really, it’s about Apple and what the company wants you to think about what it stands for. And, it’s a reminder of a very different era for the company. The ad opens with the flicker of a cursor on a blank screen and a voice that sounds both familiar and true.

Apple shares are trading higher on Monday after Loop Capital upgraded the technology giant's stock and substantially increased its price target, signaling confidence in the company's growth trajectory ahead.

Apple Inc. and Alphabet Inc.’s Google were designated with so called strategic market status in the UK, exposing the US firm’s mobile ecosystems market to deeper scrutiny from the country’s antitrust watchdog.

Rumors hint that Apple will launch a foldable phone with the iPhone 18 late next year. It is trying to catch up to archrival Samsung.

Apple Inc. updated its top-of-the-line iPad Pro, Vision Pro headset and 14-inch MacBook Pro, rounding out a series of product refreshes ahead of the crucial holiday-shopping season.

Apple CarPlay has been around for over a decade and has become nearly ubiquitous in infotainment systems. See the first cars to adopt the technology.

OpenAI said today it has bought a company called Software Applications Inc., which is building an artificial intelligence-based natural language interface for Apple Inc.’s Mac computers.

The firm’s revised target reflects the company’s strong iPhone upgrade demand, double-digit growth in the Services segment, and new product momentum ahead of Apple Inc.

John Sculley, the former CEO of Apple Inc. (NASDAQ: AAPL), has identified OpenAI as major competitor to Apple in years. He also predicted that AI will lead to a shift to subscription-based business models.

Hon Hai Precision Industry Co., Ltd. has mandated banks and is set to hold investor calls this week ahead of a debut euro bond sale by the Apple Inc. supplier.

Apple Inc. (NASDAQ:AAPL) is one of the Trending AI Stocks on Wall Street’s Radar. On October 21, Goldman Sachs reiterated the stock as ‘Buy” and raised its price target on Apple to $279 per share from $266.