Apple TV+ Ditches Plus Sign in a Move To Rebrand and Announces Upcoming F1: The Movie Streaming Premiere

Interestingly enough, the tech and entertainment conglomerate also dropped a key piece of streaming news alongside its announcement. It revealed that the Apple Original Films movie F1: The Movie, which stars Brad Pitt, will be available to stream on Apple TV (without the plus) from December 12.

Apple TV+ is now just Apple TV

It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place. Disney made Hulu the "global general entertainment brand" on Disney+ when it rebranded the Star hub on the service.

Apple TV+ rebrands to Apple TV ahead of Brad Pitt's F1 movie premiere on 12 December | Here's what happened

Apple has dropped the “plus” from its streaming service, rebranding Apple TV+ as Apple TV. The change, revealed in an ‘F1’ movie press release, perhaps aims to simplify its ecosystem. Overall, the subscriptions now cost $12.

Apple TV 2025: The BIGGEST Leak Before Launch

The Apple TV 2025 is rumored to include HDMI pass-through functionality, a feature that simplifies home theater setups by reducing the need for additional cables and switches. This capability could make it easier to integrate the device with other media systems, positioning it as a central hub for all your entertainment needs.

Apple’s ‘The Last Frontier’ Is a Zany Alaska Thriller That Gets Bogged Down by a Generic Espionage Plot: TV Review

Apple's Alaska-set thriller 'The Last Frontier' is a zany manhunt through the wilderness until it gets bogged down by a generic espionage plot.
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