GM, Canada and BrightDrop
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General Motors is abandoning its BrightDrop electric delivery vans, just four years after introducing the vehicles.
GM announced the end of production of its BrightDrop electric van at the CAMI Assembly plant in Canada, as electric vans prove even harder to sell than pickups
GM is officially ending production of its quirky BrighDrop electric vans, shutting down its commercial EV division after just a short stint.
General Motors has announced an end to production of its electric delivery van at its Ingersoll, Ont., plant just a week after Stellantis said it would be moving production planned for its Brampton, Ont.
General Motors will end production of its Chevy Brightdrop electric vans at its factory in Ingersoll, Ontario, the company said during its third quarter earnings call Tuesday. The decision was made as slow demand in the electric van market led to hundreds of Brightdrop vehicles piling up in dealer lots in both the US and Canada.
After pausing production last spring and exploring strategic options for its struggling BrightDrop unit, General Motors (NYSE:GM) has decided to discontinue the electric commercial van, citing weak EV demand and higher costs tied to shifting regulations and imports from Ingersoll,
GM ends production of BrightDrop van in Canada due to slow market demand as CEO Mary Barra reaffirms commitment to EVs.
GM said last April the halt to BrightDrop's production was temporary, although it led to an initial round of job cuts. GM's Canada unit said there would be further job reductions, without providing details.