“For Cheez-It, the in-stadium experience is where our brand personality really comes to life,” Cara Tragseiler, senior brand ...

The Citrus Bowl is celebrating its fourth year with Cheez-It as its naming sponsor with a cracker-themed concession stand ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight.

A surprising Cheez-It collab that became an instant fan-favorite is returning for its second year.

The Cheez-It Citrus Bowl will host Michigan and Texas featuring a set of blue bloods that have amassed 16 national ...

I tried the viral Cheez-It holiday house kit to see if a cheesy twist on gingerbread could actually work — and the results ...

Deputies said they recovered a stolen trailer in Buena Vista and arrested 3 people after finding a loaded handgun hidden in a ...

Michigan must dominate the run, unleash Bryce Underwood's arm, and neutralize Texas's special teams to seize a vital Citrus ...

Michigan is set to take on Texas in the Cheez-It Citrus Bowl later this year, the bowl announced as part of college ...

The No. 18-ranked Michigan Wolverines will face the No. 13-ranked Texas Longhorns in the Cheez-It Citrus Bowl on New Year’s ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. As a groceries editor here at The Kitchn, ...

Mars, Incorporated announced on August 14, 2024, that it had entered into a definitive agreement under which Mars agreed to acquire Kellanova. The transaction received Kellanova shareowner approval on ...