The TV personality, social media star and businessman will enter the famous ballroom when Strictly returns to BBC One and BBC iPlayer this September

The BBC has announced the tenth contestant on the new series of Strictly Come Dancing, which is due to launch next month, following previous reveals for the dance show

I’m beyond excited to be joining Strictly Come Dancing. I’ve tackled the boardroom and some big breakfasts in my time but stepping onto the dance floor under that glitter ball is next level stuff! I’ve never danced in my life (other than at weddings) but I’m ready to graft and of course have a laugh.