The boycott from The People's Union is channeling consumer frustration with McDonald’s over everything from higher prices to the DEI retreat.

McDonald's has found itself at the center of growing public scrutiny. The People's Union USA, a grassroots advocacy group based in Illinois, has launched a weeklong boycott against the fast-food giant over its quiet rollback of diversity,

The grassroots progressive group The People’s Union USA, has called for an “economic blackout” of the fast food giant.