Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Just as Max has also changed its name back and forth between the now renamed HBO Max, many of these Cartoon Network classic ...

Summer is just around the corner, and HBO Max is heating up with a wave of new movies and shows. With an impressive lineup ...

The HBO Max name is returning to your screen. Find out why Warner Bros. Discovery is once again reversing course on its Max rebrand.

The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

We’re not quite there yet, but it sure feels imminent.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Season 3 of The Gilded Age and A Minecraft Movie are among HBO and Max's many exciting new releases this June ...

Back in 2023, when Warner Bros. Discovery dropped the “HBO” from HBO Max and renamed the service simply “Max,” I wrote that it was a really bad idea decision. At the time, the rationale ...

Warner Bros Discovery is hitting rewind on Max's branding, bringing back the HBO name it dropped from the streaming service two years ago.