We spent our time cornering the power players in Drake’s newly tightened circle to understand the groundbreaking business strategy behind the “Iceman” era. And honey, the numbers are going to make your head spin.

Drake released "Iceman," his first album since the 2024 beef with Kendrick Lamar, and name-checked several famous sports stars.

The recent Iceman mania is sending fans back to the shop behind where the owners reminisced about serving Drake. in his younger years.

With the surprise release of the albums Habibti and Maid of Honour in addition to Iceman, the city showed out for Drake.

Drake has returned as the “Iceman.” And the stakes couldn’t be higher. His ninth studio album — and his first since his extravagant loss in a very public feud with Kendrick Lamar — arrives Friday. The beef between two of hip-hop’s biggest stars erupted in the spring of 2024,

As the city woke up, Torontonians were hyped about this historic moment that keeps the city on the map, and its icy, over-the-top rollout.

With the arrival of his three new albums, specifically Iceman, Drake has either unwittingly played into a meme or proven once again how online he really is. On the track "National Treasures," which he first teased a year ago in the second episode of his Iceman livestream series,