Wed, January 14, 2026 at 12:52 PM UTC Even with the new Nike CEO Elliott Hill hard at work to turn the tide over at the fallen apparel juggernaut, it's been tough to own shares of Nike on weakness.
Apple CEO Tim Cook invested $3M in Nike and doubled his position at near multi-year lows. Nike CEO Elliott Hill also bought $1M in stock as the company refocuses on innovation and retail partnerships.
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