Ken Braun is the Founder of Lounge Lizard Worldwide Inc.

It marks a shift from 2024 when more Gen Z voters leaned toward the Republicans than the Democrats for the first time ever.

Is Gen Z truly to blame for wine’s decline? Or are they simply the most visible face of a broader cultural shift?

As Gen Z becomes a leading force in culture, advocacy and the workforce, companies must understand how to create meaningful ...

Instead of relying on data points to decode Gen Z — or, really, anyone starting their financial journey — I want to speak ...

In contrast to the posed “Instagram face,” the Gen Z stare often defies conventional beauty norms. It often rejects ...

"The idea that young adults are postponing adulhtood is outdated," EY's Joe Depa says of his firm's landmark Gen Z survey.

For the past 20 or so years, ordering movies on pay-per-view has been a fairly simple process: you open up the guide on your ...

But that hasn’t dampened their dreams of achieving financial success. A new survey by the Harris Poll asked Gen Zers at what ...

Gen Z-ers often appear with a blank expression on their face, known as the "Gen Z Stare," which may be due to the fact that ...

Josh Levesque refuses "to believe this is a thing that is actually happening" as it doesn't make sense in his millennial mind ...