GM announced the end of production of its BrightDrop electric van at the CAMI Assembly plant in Canada, as electric vans prove even harder to sell than pickups

General Motors is abandoning its BrightDrop electric delivery vans, just four years after introducing the vehicles. The company announced Tuesday alongside third-quarter earnings that it made the decision because the “commercial electric delivery van market developed much slower than expected.

The electric commercial van segment has little juice, so the BrightDrop is no more.

With the electric vehicle tax credit gone, the American EV industry is facing an existential moment. Auto giant GM, a leader in both gas-powered and electric vehicle industries, is at its own crossroads too. The company announced in its third-quarter earnings call that it will be scaling back some of its EV production even further.

General Motors will end production of its Chevy Brightdrop electric vans at its factory in Ingersoll, Ontario, the company said during its third quarter earnings call Tuesday. The decision was made as slow demand in the electric van market led to hundreds of Brightdrop vehicles piling up in dealer lots in both the US and Canada.

GM said last April the halt to BrightDrop's production was temporary, although it led to an initial round of job cuts. GM's Canada unit said there would be further job reductions, without providing details.

After pausing production last spring and exploring strategic options for its struggling BrightDrop unit, General Motors (NYSE:GM) has decided to discontinue the electric commercial van, citing weak EV demand and higher costs tied to shifting regulations and imports from Ingersoll,