Operation Lone Star, led by Texas Governor Greg Abbott, has reduced illegal border crossings by 87% in 2024 through various initiatives, including establishing a new military base and targeting criminal organizations.

Texas Gov. Greg Abbott plans to strategically place 40 billboards across Central America and Mexico with messages warning illegal migrants of the “horrific realities” they face in their attempt to

Texas Gov. Greg Abbott said the state is launching a "tough medicine" messaging campaign warning migrants against the dangers of illegally crossing the U.S.-Mexico border.

The plan is aimed at deterring migrants from making the journey to illegally cross the border from Mexico to Texas.

Gov. Greg Abbott spoke on Thursday about a new plan for border security — putting up billboards south of the border warning migrants of the dangerous consequences of crossing into Texas illegally. Abbott estimated about $100,000 would fund the marketing campaign to deter illegal immigration.

Texas Gov. Greg Abbott plans to strategically place 40 billboards across Central America and Mexico with messages warning illegal migrants of the “horrific realities” they face in their attempt to cross into the Lone Star state.

The Big Weekend Show' breaks down Texas Gov. Greg Abbott's billboards warning would-be illegal migrants against crossing the southern border.

Governor Greg Abbott's billboard campaign represents a significant escalation in Texas's approach to border security and immigration deterrence.