LISBON, Maine (WGME) -- “Hang Loose, Drink Moxie.” That’s the theme for the 41st Moxie Festival in Lisbon! The festival, ...

Chugger 'Badlands' Booker, a giant parade, music, fireworks and food are a few sips of the 3-day Moxie-fueled fun planned, ...

Moxie Festival, held in honor of the unusual-tasting soda — also Maine’s official soft drink — is one of several annual Midcoast events to have been altered, ...

The festival, now in its 37th year, began in 1982 when author Frank Potter held a signing for his book “The Moxie Mystique” at Frank Anicetti’s store on Route 196.

The Moxie Festival kicks off Friday at 4 p.m. with a Moxie recipe contest. Friday night concludes with a firework show around 9 p.m. The road races, chicken chucking contest, ...

The three-day festival will be held from Friday, July 8 to Sunday, July 10. The events will include the traditional Moxie Parade, fireworks show, 5K road race, a car show and Moxie chugging event.

The 103-year-old Lisbon Falls store that came to be known as The Moxie Store closed in February, and owner Frank Anicetti, who helped launched the Moxie Festival, is selling off its contents.

You are able to gift 5 more articles this month. Anyone can access the link you share with no account required. Learn more. Earlier this year, at the Saco River Market in Biddeford, I had a happy ...

LIBSON, Maine (AP) — Mainers are holding the 35th annual celebration of all things Moxie without the event founder who helped to introduce the quirky beverage to a new generation. Frank Anicetti ...

The Moxie Festival not only celebrates the unique soft drink but also brings the community together in a weekend of fun, food, and entertainment. As Lisbon hosts this milestone 40th year, ...