$599 MacBook Neo is here to stay
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Apple's newest entry-level laptop just landed, and Amazon is already undercutting the official Apple Store price on two configurations.
The Apple laptop lineup recently expanded with the all new MacBook Neo, an entry-level Mac laptop aimed at students and more casual everyday users, while the MacBook Air recently got upgraded with
This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The Apple MacBook Neo may be Apple’s first attempt to offer a truly affordable laptop, but it doesn’t feel like a model built for casual users.
Culpan speculates that Apple could repeat the trick it has done with the Mac mini, where it will stop selling the entry-level $599 256 GB MacBook Neo in future and only sell the $699 512 GB model, which sells for $100 more and has bigger margins. This would enable Apple to better mitigate the incremental costs of the chips.
Next year could deliver a new MacBook Neo model with more power but remaining affordable – yes please!