“Trading away Luka Magic has left a deep void in the hearts of Dallas fans,” fundraiser organizer Jacob Posner wrote. “By banding together for this billboard campaign, we’re sending a strong, undeniable message to the Mavs front office: We refuse to be overlooked, and we deserve better decisions.”

After the Luka Doncic and Mark Williams trades by the Lakers, Mavericks GM Nico Harrison has become public enemy No. 1 on social media.

The Dallas Mavericks remain the most polarizing team of the trade deadline, and several moves were since they dealt Luka Doncic to the Los Angeles Lakers. The trade was that groundbreaking, though.