Apple's executives are thinking of acquiring Perplexity AI both to get more talent and to be able to offer an AI-based search engine in the future, according to Bloomberg.

Apple executives have been discussing the possibility of the company making a bid to acquire Perplexity AI, according to Bloomberg's Mark

Perhaps in an acquihire to boost search, or to improve Siri, Apple executives have reportedly recently discussed buying or partnering with AI startup Perplexity.