Meta isn’t shy about its ambitions to make its Ray-Ban smart glasses a mainstream gadget. So much so, it’s made not one but two Super Bowl ads featuring not one, but two Marvel actors. (And Kris Jenner.

Meta is on course to top $100 billion worth of investment into augmented and virtual reality as the social networking firm pushes its smart glasses.

The company partnered with glasses conglomerate Ray-Ban to launch a pair of glasses that are filled to the brim with tech. Well, according to a leaked report, Meta sold over a million Ray-Ban glasses last year.

Meta CEO Mark Zuckerberg revealed sales figures for the company’s Ray-Ban smart glasses for the first time, telling employees that over 1 million units were sold in 2024. In remarks during an all-hands meeting seen by The Verge, Zuckerberg posed a question to staff about whether sales would go from 1 million to as much as 5 million units in 2025.

In an all-hands meeting, Meta CEO Mark Zuckerberg revealed that it sold one million units of Ray-Ban Meta glasses last year.

Recent leaks suggest that Meta is gearing up to launch a new generation of smart glasses this year – ones that are just like its existing Meta Ray-bans, but with a built-in disp

From Ethan Hunt’s spy glasses in Mission Impossible, to James Bond’s savvy shades in the 007 films, glasses-asa-gadget have been capturing our imaginations for decades.

Meta's investment in VR/AR could surpass $100B by 2025, with $80B already spent. It sold 1M Ray-Ban glasses in 2024, with $85B invested in Reality Labs.

Since their launch in 2023, the Ray-Ban smart glasses have evolved significantly, with new features that make them more functional and appealing. One of the standout updates is the integration of multimodal AI,