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Hailey Bieber sells Rhode

Rhode Beauty: How Hailey Bieber earned her $1bn payday

Hailey Bieber bet on the power of community, not marketing, to build Rhode. Its $1bn exit last week is proof it worked, writes Viviane Paxinos

ABC News · 7d

Hailey Bieber closes $1B rhode deal with e.l.f. Beauty: 'This is only the beginning'

A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief Creative Officer and Head of Innovation. As the Head of Innovation, she will oversee "creative, product innovation and marketing," according to a press release. She'll also be a strategic advisor to e.l.f. Beauty.

SFGATE · 4d

Inside Hailey and Justin Bieber’s $26 Million Mansion After the Model Reached Billionaire Status With Rhode and e.l.f. Beauty Deal

Bieber has signed a $1 billion deal for e.l.f Beauty to acquire her skin care and makeup brand and will take on a new role.

E.L.F. Continues To Disrupt The Beauty Business By Acquiring Hailey Bieber’s Rhode For $1 Billion

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

3don MSN

Rhode Skin By Hailey Bieber Review: These Beauty Essentials Have Transformed Our Beauty Team’s Skin

Entrepreneur, philanthropist, and model Hailey Bieber has joined the coveted three comma club. Her beauty line Rhode Skin was ...

MSNBC4d

Hailey Bieber's $1 billion sale is about so much more than makeup

This week, E.L.F. Beauty acquired model and mega influencer Hailey Bieber’s beauty brand Rhode for $800 million in cash and stock, with another $200 million dependent on growth. Rhode ...

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