All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

There’s no denying the staying power, and influence, of Samsung’s The Frame art TV lineup. The company struck gold in 2017 when it debuted the TV that doesn’t just look like a black box when you’re not using it,

Samsung announced that it's bringing a popular feature from the company’s phones and tablets to its TVs. Live Translate does what it says on

Admittedly, it is an off-center pick from Laptop Mag to give a TV the Best Design of CES 2025 award, but the new Frame Pro is overwhelmingly the best-designed piece of technology to debut this week in Las Vegas.