Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...

The Japanese-market Century nameplate will be spun into a fully-fledged brand set above Lexus in the corporate hierarchy.

Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9. CEO Akio ...

Ever since your author was but a wee tot, the hierarchy for Toyota and Lexus was simple -- Toyota was the mainstream brand ...

Toyota will surely excite attendees of the 2025 Japan Mobility Show. Thankfully, we'll be one of those to witness the ...

The new Century coupe takes an unconventional approach for a high-end model. Early images suggest a raised, coupe-like ...

Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989 ...

Almost two years ago, Forbes reported that Toyota was planning to position ‘Century’ as an ultra-luxury brand to sit above ...

Toyota is going all out for the Japan Mobility Show and announced a reveal date for its new supercar in early December.

The ultra-luxury sub-division of Toyota is branching out into its third body style, but we still have questions.

The Century coupe will be revealed fully at the Japan Mobility Show alongside other Toyota concepts—and we really hope that ...

For years, the Toyota Century was a car reserved for Japan's elite. Now, Akio Toyoda wants it to represent a new global brand above Lexus.