Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...

The Japanese-market Century nameplate will be spun into a fully-fledged brand set above Lexus in the corporate hierarchy.

Almost two years ago, Forbes reported that Toyota was planning to position ‘Century’ as an ultra-luxury brand to sit above ...

Rumors in Japanese media about Century becoming an independent brand were confirmed this week by Toyota. Chairman Akio Toyoda ...

Ever since your author was but a wee tot, the hierarchy for Toyota and Lexus was simple -- Toyota was the mainstream brand ...

Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989 ...

Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9. CEO Akio ...

For years, the Toyota Century was a car reserved for Japan's elite. Now, Akio Toyoda wants it to represent a new global brand above Lexus.

The ultra-luxury sub-division of Toyota is branching out into its third body style, but we still have questions.

With the new brand, Toyota hopes to give Lexus, which has historically been the company’s luxury brand, more room to innovate ...

If “Century” is going to become its own brand, Toyota will have plenty of work to do. If it is successful, then that does ...

Century ushers in Toyota’s next era a full ultra-luxury lifestyle brand combining city design, mobility sea & air, and health ...