Toyota is transforming its flagship Century model into a standalone luxury brand positioned above Lexus, at the 2025 Japan ...

The Japanese-market Century nameplate will be spun into a fully-fledged brand set above Lexus in the corporate hierarchy.

Almost two years ago, Forbes reported that Toyota was planning to position ‘Century’ as an ultra-luxury brand to sit above ...

Ever since your author was but a wee tot, the hierarchy for Toyota and Lexus was simple -- Toyota was the mainstream brand ...

Rumors in Japanese media about Century becoming an independent brand were confirmed this week by Toyota. Chairman Akio Toyoda ...

Toyota will show off a stylish new coupe concept under the Century brand at the Japan Mobility Show Oct. 31-Nov. 9. CEO Akio ...

Toyota offered a sneak peek at the new Century, but this time, the ultra-luxe marquee is being spun off into a new high-end brand that will sit above Lexus. Since it launched its first vehicle in 1989 ...

For years, the Toyota Century was a car reserved for Japan's elite. Now, Akio Toyoda wants it to represent a new global brand above Lexus.

The ultra-luxury sub-division of Toyota is branching out into its third body style, but we still have questions.

Century ushers in Toyota’s next era a full ultra-luxury lifestyle brand combining city design, mobility sea & air, and health ...

Does Toyota’s Century brand have the history to rival Britain’s best luxury car badges? The bosses certainly think ...

Toyota is redrawing its brand hierarchy—after more than three decades of positioning Lexus as its top brand, the Japanese ...