Agencies that don’t comply with the American Association of Advertising Agencies’ (4As) Transparency Guiding Principles of Conduct (TGPC) will risk losing their memberships. Under the new rule, which ...

The Coalition for Healthcare Communication has been rebranded as 4As Health and remains a 4As subsidiary led by Jim Potter. The group will expand beyond its longtime advocacy work to offer members ...

NEW YORK, May 7, 2025 /PRNewswire/ -- The 4As (American Association of Advertising Agencies) is proud to announce the appointment of Justin Thomas-Copeland as its next Chief Executive Officer.

In a deal that marries two of the industry’s most effective and influential trade associations, the American Association of Advertising Agencies (4As) has acquired the Coalition for Healthcare ...

4As president Andrew Lee (file pic) : The 4As would continue to nurture the conditions that allow such creativity to flourish, and champion the value of advertising agencies through the purposeful ...

NEW YORK, June 1, 2026 /PRNewswire/ -- The 4As, the leading U.S.-based advertising trade association serving more than 600 member agencies nationwide, today announced that its subsidiary, the ...

Industry experts: (from left) Ryusuke, Lee and Mun. Lee brings a wealth of experience to his new position, having previously served as the president of 4As for three terms (six years) and the group ...

In an effort to put more teeth into its so-called media “transparency” initiatives, the 4As today called on its members to put the association’s principles into practice, not just treat them as ...

Nearly two-thirds (62.6%) of senior ad industry executives on both the supply and demand sides of the business believe programmatic technology will be the underpinning of data-driven marketing in the ...

Chan, managing director of MEC, officially took over the presidency of 4As on 1 October. With 18 years of local and international media advertising experience, she was a founding member of MEC Global ...

When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the ...