In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes ...

Leaders from Sinclair, Vivid Zero, IAB, Futuri and WideOrbit will look at AI’s widening power in helping create ad content and optimizing back-end ad operations, along with how best to navigate trust ...

Modern behavioral data science approaches treat every user interaction as a signal. Micro-interactions like hover time, pause ...

5. Enhancing DSP, SSP And Ad Exchange (RTB) At a broad, technical level, AI has had a significant impact on a programmatic ecosystem that contains DSP (demand-side platform), SSP (supply-side ...

How generative AI’s impact on digital advertising methodology is evolving. Ken Harlan, MobileFuse. May 21, 2023 9:10 AM DDM 5/21/23. Image ... The AI Impact Tour Dates.

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

The promise of AI teeters on the edge of too-good-to-be-true. The survey asked brands and agencies about roadblocks they’re hitting today — and what inherent issues threaten the over-hyped potential ...

Sir Martin Sorrell discusses AI’s impact on advertising Total. 0. Shares. 0. 0. 0. This article was originally published in February 2025 and was last updated June 12, 2025.

AI is perfectly placed to change many aspects of the digital advertising industry, ... AI’s Nuanced Impact And A Quest To Quantify It. DNA of Success. Embracing And Bracing For AI.

When might AI have a similar degree of impact? Why will it be a game changer? When programmatic came on the scene 10 years ago, it took a while for the industry to truly adopt it.

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and ...