Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...

Apple canceled its Mac-dependent AR glasses project, creating space for Google in the AR space. Google is rumored to be working on standalone AR glasses, potentially defining the market on its terms.

Google not being at the forefront of augmented reality is a real shame. With Glass, Cardboard, and Daydream in the mid-2010s, Google seemed well on its way to owning the next form factor. All those ...

Google has scrapped its plans for next-gen augmented reality glasses. The company has decided to pivot to developing software platforms for AR instead. Google employees were reportedly frustrated with ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Google is reorganizing a number of its hardware teams, which will see layoffs affecting a few hundred roles across its Devices & Services units. As reported by 9to5Google, Google’s first-party AR ...

Posts from this topic will be added to your daily email digest and your homepage feed. Shoppers can now virtually try on different hair dyes and foundation shades, as Google’s augmented reality ...

Google gave the world a sneak peek of its upcoming AR glasses last I/O 2022 in May, and it presented its soon-coming technology that would join the company's lineup and integration. The wearable tech ...

Google’s annual “Year in Search” report identifies the topics, destinations and events that drew increased attention online in 2025.

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...