Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

If a picture is worth a thousand words, enabling someone to feel as though they are immersed in an activity or event or experiencing it in person may be worth a million. Augmented and virtual reality ...

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Editorial Note: Talk Android may contain affiliate links on some articles. If you make a purchase through these links, we will earn a commission at no extra cost to you. Learn more. Adoption rates for ...

Virtual production — placing performers and animated characters into hitherto unimaginable settings — is everywhere. The technology exploded when Unreal Engine brought real-time rendering and ...

To test their theory, the team asked 345 people to engage in table tennis, bowling, and billiards games built within AR and VR environments, and available on Nintendo and Meta’s platforms. After the ...

ArborXR, a startup that helps companies remotely manage AR and VR devices, believed that enterprise customers would be the primary targets for AR and VR devices. Now, that bet is paying off. On ...

Physical sports have long been known to help with anxiety and mental health. But can augmented and virtual reality sports games improve psychological well-being and reduce loneliness? Researchers at ...

Born in Mexico City to a family of self-taught entrepreneurs, Jesús Pérez Irigoyen gravitated toward visual arts and graphic design, before branching out into broadcast television and founding his own ...

Meta has revived its VR Animation Player (2019) with the new release of Theater Elsewhere, a fresh iteration of the free animation player app that allows users to experience immersive, hand-painted ...