City A.M.

ASMR is coming to the spa near to you

ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...
Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
Hosted on MSN

When ASMR stops being a video and becomes a spa treatment

It starts with a feather touch. A real feather tail brushes your head and slowly glides down your back. Then cometh the soft bristles moving over your head, your shoulders, and your arms too. There's ...
Business Insider

I visited a spa where nobody touches you – here's how the relaxing, futuristic treatments worked

An icon in the shape of a lightning bolt. Impact Link Not only did I not know what to expect from Luxury Escapism: The Oddly Satisfying Spa, but I walked right past its unassuming front door in the ...