Witness the soothing ASMR build of the Gundam Vidar model kit. Watch as each part is carefully assembled, with every movement bringing the mobile suit to life. Enjoy the relaxing sounds of precision ...

ASMR is described as a tingling sensation experienced in the head and neck that is triggered by certain sounds. The campaign, conceptualised by The Loft, Publicis Conseil, features ASMR Zeitgeist ...