Fingers play lightly through your hair. The tantalizing and delicate smell of sweet orange. A soft brush traces across the ears. The prolonged ring of a singing bowl. The skin prickles with each new ...

I’ve probably watched enough paint mixing and sand cutting videos online to put me in line for some #ASMR targeted marketing, so by the third time I saw the ad for Luxury Escapism: an immersive, ...

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...

ASMR (or autonomous sensory meridian response) is the tingling sensation some people experience from certain sounds or visuals – a "brain massage," in the words of Maria Viktorovna, who's been called ...

SINGAPORE — A 25-year-old US-based Singaporean is part of a team that provides unique “audio spa” services that include brushing your hair, crinkling paper and whispering into your ear in the name of ...