AI try-on tools promise to revolutionise online shopping. But are they fuelling a new wave of body image issues in the ...

Asos has begun showing its apparel on various body types, picturing select women's items on different women, Refinery29 reports. The feature will soon roll out to its mobile app. "We’re always testing ...

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ASOS has been on quite a body-positive track of late. Earlier this year, shoppers applauded the fashion brand for featuring a plus-size model absolutely rocking a yellow bikini. Last summer it won ...

Chances are you've turned to the popular British online store ASOS for its trendy, affordable, and uniquely British clothing. The brand has always sold makeup made by other labels, but with the new ...

If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

If you've walked into a store, seen holiday decorations, and immediately rolled your eyes, you may not quite yet be ready for the season of advent calendars. You should be, though, because ASOS 2018 ...

ASOS is facing backlash after labeling a UK size 10 (which is roughly equivalent to a US size 6) as “large.” The specific item in question that was categorized as such is a pair of shorts from ...

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Everyone's fave online retailer, ASOS, has denied using padding in the underwear of a lingerie model, following a claim by a Twitter user. The brand, which has championed body positivity over the past ...