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Cola's history from its 1886 start to becoming a top global brand, including iconic advertising, celebrity endorsements, and ...

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

BYU advertising students on the set of 'Signs of Friendship.' The short film won the Coca-Cola Refreshing Films competition on April 11, 2024. (Pete Haraguchi) BYU advertising students recently won ...

Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on the company’s earnings report on Tuesday. The brand cut back advertising ...

WPP has retained its account with Coca-Cola, one its largest clients, according to the global beverage giant’s chief marketing officer Manuel Arroyo. Writing on LinkedIn, the CMO said Coca-Cola had ...

Forget billboards. Forget flashing neon signs dominating city skylines, vying for your attention. The largest Coca-Cola ad on ...

For more than a century, Atlanta beverage giant Coca-Cola has released holiday ads that have closely shaped much of the imagery associated with Christmas. Think Santa Claus and polar bears. This year, ...