SEATTLE -- As part of a broad brand update, Alaska Airlines on Monday unveiled a makeover for the company’s logo and iconic Eskimo face that has been on the tail of the carrier’s airplane fleet since ...
In the process of tweaking its brand for the first time in 25 years, Alaska Airlines learned more about what the Eskimo on the tail of its aircraft represents to Alaska Natives. Since 1972, when the ...
Add Yahoo as a preferred source to see more of our stories on Google. The updated livery and logo on Alaska Airlines, including the Eskimo logo that has been there since 1972. (AP Photo/Ted S. Warren) ...