Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
Bleeding Cool

Train with Pikachu with LEGO's New All-in-One Training House Set

LEGO Pokémon Smart Play: Pikachu’s Training House is an all-in-one interactive set with lights, sounds, and motion play. The ...
Wired

An Inside Look at Lego’s New Tech-Packed Smart Brick

I’m deep inside Lego’s headquarters in Billund, Denmark, in a private office that’s part of the company’s Creative Play Lab. The secretive division of 237 staff based here and in London, Boston, and ...
Digital Spy

10 best new LEGO sets to build this International LEGO Day and beyond

International LEGO Day is here – and what better excuse then to treat yourself to a brand new LEGO set? What is International LEGO Day? Yes, there seems to be a day for everything now, but 28 January ...
Popular Science

The first Lego Star Wars sets to support the SMART Brick start shipping in March, but you can pre-order them right now

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew pew" noises all on its own. By Stan Horaczek Published Jan 27, 2026 4:48 PM ...