Amazon says its AI shopping assistant Rufus is so effective it’s on pace to pull in an extra $10 billion in sales

Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

What is Rufus chatbot in Amazon app that CEO Andy Jassy says will generate an additional $10 billion in annual sales for the company

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in ...

Amazon’s new AI shopping tool tells you why you should buy a recommended product

Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...
Analytics Insight

AI to the Rescue: Amazon's Rufus Chatbot Promises to Drive $10B in Sales

Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...
eWeek

Amazon Introduces AI-Powered ‘Help Me Decide’ to Cure Shopping Indecision

The system doesn’t toss out a random suggestion. It provides an explanation that highlights key features, customer insights, ...

Amazon Assistant is an app that can save you money while shopping — here's how to use it

Amazon Assistant is an app and browser extension that lets you compare Amazon prices with listed prices from competing online ...

Amazon Prime launches ‘Add to Delivery’ feature in app. How it works.

The e-commerce giant has launched a new feature on its app called "Add to Delivery," a button that allows customers to add additional items to a delivery for an order that has already been placed.