Customers who engage with Rufus during their shopping journey are 60% more likely to complete a purchase compared to those ...

Amazon CEO Andy Jassy projects Rufus, the AI shopping assistant, will drive over $10 billion in annual sales. Launched in ...

Rufus stands at the heart of Amazon’s newest push into consumer-facing AI in its shopping experience. CEO Andy Jassy announced during the company’s third-quarte ...

Amazon's new Help Me Decide tool will show you a personalized recommendation for a particular category and list reasons why ...

Amazon Assistant is an app and browser extension that lets you compare Amazon prices with listed prices from competing online ...

The system doesn’t toss out a random suggestion. It provides an explanation that highlights key features, customer insights, ...

In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. by Kurt Schlosser on Sep 2, 2025 at 1:13 pm September 2, 2025 at ...

The e-commerce giant has launched a new feature on its app called "Add to Delivery," a button that allows customers to add additional items to a delivery for an order that has already been placed.

Amazon is set to shutter its Amazon Appstore on the Android operating system Wednesday, Aug. 20. The move, announced in February, shutters the mega-corporation's competitor to the Google Play store on ...