The Guardian published an article highlighting criticism an influencer received for posting an ad campaign with the U.S. Army ...

The US Army is turning to social media influencers to reach Gen Z – marketing military life as adventure, discipline, and ...

Discover how the US Army is harnessing the power of TikTok and Instagram influencers to attract Gen Z candidates and increase ...

The U.S. Army hit its recruiting goal for fiscal year 2025 several months ahead of schedule and just in time for its upcoming birthday, Army Secretary Dan Driscoll announced in an op-ed for The ...

The US Army is strategically utilizing TikTok to engage Gen Z for recruitment, despite security concerns surrounding the ...

Known for posting shirtless gym photos and promotions for energy drinks, Kelly’s feed shifted in July when he appeared in full Army combat gear.

Defense Secretary Pete Hegseth and others have highlighted the “Trump bump” in recruiting wins. Officials and experts say it’s a bit more complicated.

The U.S. Army is turning to sponcon to reach Gen Z. Steven Kelly, who has more than 1.3 million Instagram followers, ...