Early data has shown that despite the eruption in online discourse, American Eagle Outfitters Inc.’s “great jeans” ad campaign featuring actress Sydney Sweeney has yet to help in-store traffic or sales. Now, BofA analysts are casting further doubt on ...

Among consumers aged 15 to 25, American Eagle Outfitters makes the most popular jeans. For years the brand’s marketing has tapped into just the right tone of what those consumers want and delivered a product with a well-earned reputation for great fit at ...

Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with sun-faded nostalgia, vintage muscle cars, classic denim, and a warm palette. It’s Americana with a high-gloss finish, tailor-made ...