Walking through a mall comes with a great decision to weigh after a day of shopping — do you get Auntie Anne's pretzels or not? The sweet, bready smell influences customers to approach its blue and ...

The salty, buttery and slightly sweet scent mimics fresh pretzels. The aroma of a hot, salty, freshly baked soft pretzel with melted butter is an unmistakable olfactory experience, and now, one ...

Auntie Anne's pretzels are featured in a heated display - Worachai C/Shutterstock Auntie Anne's pretzels are an integral part of any mall experience, and with a menu spread between savory and sweet ...

Have you ever walked past Auntie Anne’s in the mall? Chances are you’ve likely been hit with a waft of fresh, buttery pretzels baking in the oven with each passing. The smell might evoke memories of ...

Mark your calendars and clear your schedules, because National Pretzel Day is coming up fast on Saturday, April 26th, and one brand is making it absolutely worth your while. While several spots are ...

Roaming the malls with friends in high school back in the '90s, there was no aroma quite as enticing as the one coming from the Auntie Anne's Pretzel stand (although Cinnabon gave it a major run for ...

Saturday, April 26 is National Pretzel Day. Pretzel lovers can celebrate with deals, giveaways and freebies from Auntie Anne's, Philly Pretzel Factory and more. Soft, crunchy, smothered in cheese or ...

Auntie Anne’s, the GoTo Foods-owned pretzel brand, will introduce new honey mustard Flavor Blast Pretzel Nuggets and also bring back its sour cream and onion flavor as part of the Flavor Blast pretzel ...

It's not a joke: Auntie Anne's is launching a new perfume that smells like their pretzels. “There are few scents more recognizable than the aroma of Auntie Anne’s,” said the Chief Brand Officer at ...

The sweet and savory scent of fresh baked pretzels is a welcome smell upon entering many a mall food court. Some folks say it’s so good, “they should bottle it.” Well, someone finally did. Auntie Anne ...

Sometimes a little bit of nostalgia is all you knead. Fond memories of eating soft, buttery pretzels while roaming the mall have been bottled into a new perfume by Auntie Anne’s, the beloved bakery ...