NAPLES, FLA. — The Association of National Advertisers (ANA) has created a new division dedicated to ensuring that the industry’s measurement systems are aligned to the business and measurement agenda ...
Six out of 10 marketers would reallocate their media spend if digital media owners failed to supply sufficient third-party measurement, according to new findings from the Association of National ...
The Association of National Advertisers (ANA) is launching a dedicated unit focused on measurement to improve adoption of industry standards, according to details shared with Marketing Dive. The new ...
NEW YORK—As a growing number of organizations and companies back efforts to build a next-generation measurement system, the Association of National Advertisers (ANA) has issued a statement outlining ...
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