Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy Cue, speaking in interview with Screen International. Asked if there were ...

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The heads of Apple TV have “no plans” to bring ads to the streaming service, balking, at least for now, at a strategy that has driven success for Apple’s streaming rivals. In its November 2025 issue, ...

Despite the proliferation of ad-supported streaming, Apple has no plans to follow suit. During a recent interview with Screen International, Apple executive Eddy Cue said that the company currently ...

The tech executive appeared to dismiss the long-rumored moves in an interview with Screen International. By Alex Weprin Senior Editor Amid all the chatter surrounding the future of Warner Bros.

Senior Vice President of Apple Services Eddy Cue says it's better for consumers 'not to get interrupted with ads.' Reading time 2 minutes Unlike most major streamers, Apple TV+ is still prioritizing ...

This Sunday is the Super Bowl, the biggest TV event of the year in the US. But aside from sponsoring the halftime show, you may not see much from Apple in terms of paid commercials—except for one F1 ...