Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Tech companies have found themselves in the crosshairs of Trump’s aggressive tariff policies this week, with the Magnificent ...

Apple and Meta have been pouring significant capital into augmented-reality “smart glasses.” One source told Bloomberg that ...

Tim Cook and his adherence to the “long arc of time” won—again. The iPhone is exempt from the White House’s latest escalation ...

President Donald Trump recently asserted that he has provided assistance to Apple CEO Tim Cook regarding tariff exclusions, ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

According to a 2012 report by The New York Times, once former US President Barack Obama had asked Apple founder Steve Jobs ...

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with failure and setbacks. As Bloomberg's Mark Gurman reported over the weekend ...

Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...

In the 57-second clip, Mr Cook clarifies that the decision isn't driven by cheap labour, as commonly believed.

Apple may finally be ready to roll out its smarter, more personalized Siri features before the 2025 holiday season, according ...