Dropping' event in California. The iPhone 17 starts at $799, while the iPhone Air costs $999 in the US. The iPhone Pro and Pro Max are priced at $1099 and $1199 respectively. Since 2007, Apple has consistently innovated its iPhone series.

Apple finally unveils the iPhone Air, iPhone 17 smartphone lineup, Apple Watch 11, AirPods Pro 3 and more during September event.

APPLE has unveiled a dizzying array of new gadgets including a shockingly thin iPhone Air, an iPhone 17 Pro with 39-hour battery life, hi-tech AirPods that let you understand other languages, and

In a live keynote event Tuesday, tech giant Apple debuted its new iPhone Air, its thinnest model yet, along with the iPhone 17 and new Apple Watch and AirPods versions.

With the introduction of the iPhone Air, Apple nixed the iPhone 17 Plus. Now you're left to decide between the 6.3-inch iPhone 17, 6.5-inch iPhone Air or the 6.9-inch iPhone 17 Pro Max (and 6.3-inch Pro) — if you're primarily concerned with size.

Apple hosted its new hardware event today, releasing its iPhone 17 lineup, along with updates for the Apple Watch and AirPods. For the iPhone 17 models, updates included larger screens and an improved camera system, as well as the introduction of an ultra-thin iPhone Air that replaces the Plus model.

Apple has now confirmed that its next special event will be on Tuesday, Sept. 9. Here’s what that means for the release of the new iPhone 17 series.

Apple declares three MacBooks obsolete and moves the iPhone 8 Plus to vintage status, marking the end of support for these iconic devices.

Apple’s iPhone 17 event is almost here. As new hardware arrives, we can expect Apple to discontinue eight products