Armitron, the watch company with the tech-leaning name, only introduced its first smartwatch this year, surprising for a company that joined the digital time-keeping age almost fifty years ago.

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Changing colors according to its position in light and space, Armitron’s psychedelic, elegant and PRISMATICA™ watch features iridescent ion plating, rainbow-iridescent bezel and one-of-a-kind dial ...

22 Rare Timepieces From The 1970s - 1980s Have Been Pulled From The Armitron Vault For A Limited Edition Drop NEW YORK, Feb. 23, 2023 /PRNewswire/ -- Armitron turned back the hands of time today by ...