Dove is learning the hard way that New Jersey residents don't appreciate being referred to as "The Armpit of America." Unilever, the brand's parent company, says it no longer plans to run a billboard ...

To engage Instagram- and TikTok-weary young women, personal care brand Billie is trying a fragrant twist in out-of-home advertising: It’s plastering posters of women’s armpits around New York, each ...

Personal care brand Dove, which sells deodorant products, has been advertising in its campaigns to free women from the stigma of letting their underarms become bushy forests, with one of their ...