This is the year of testing and innovation in digital advertising. While that may sound exciting, it actually means 2024 will be a difficult – and expensive – time for marketing departments. ASICS, ...

The ‘Want It More’ campaign adopts a motivational approach to encourage professionals and amateur athletes to push themselves in pursuing their goals and adopts a rallying cry of do they ‘want it more ...

Are you a print subscriber? Activate your account. 20 hours 6 min ago 1 day ago By Jeanine Poggi - 1 day 1 hour ago By Bradley Johnson - 1 day 1 hour ago By Jade Yan - 1 day 2 hours ago By Alexandra ...

Sportswear company ASICS has unveiled a thermochromic print ad that allows you to test what type of feet you have in order to identify the most suitable running shoes for them. ASICS said in a ...

ASICS, a Japanese sports performance brand unveiled its latest brand campaign #ChooseToMove. Featuring ASICS India’s Brand Ambassador Tiger Shroff, the campaign builds on the brand’s philosophy of ...

Sportswear giant Asics is continuing with its non-athlete marketing push unveiling US DJ Steve Aoki for its latest marketing venture. The campaign, called ‘I Move Me’, is the work of New York agency ...

A series of before-and-after images show the transformative effect of exercise not in terms of physique but mental wellbeing, highlighting society’s fixation on aesthetic beauty above other ...