Augmented reality can take many forms, making customer experiences richer – and adding value to customers in new and exciting ways.

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

The global augmented and virtual reality in education market size was US$ 14.1 billion in 2021. The global augmented and virtual reality in education market is projected to grow to US$ 65.1 billion by ...

We wanted to see how students would work together to learn about augmented reality. We hoped that by having them study how augmented reality is used, and by creating examples of their own, they would ...

Augmented reality (AR) is becoming more widely used in industries ranging from marketing to medicine. Moreover, manufacturers are increasingly interested in how to use AR for specific purposes. One ...

Augmented reality marketing allows branded materials to be scanned, viewed and virtually augmented to make typically static elements more dynamic. For example, a business card can use AR to provide a ...

Augmented reality – the idea of enhancing our view of the world around us with digitized text or objects – has moved out of research labs. Below ar ...

It’s brilliant. Dubbed “ Magic UX,” the solution uses augmented reality and motion sensors inside a smartphone to create a completely new type of multitasking experience.

Biology students, for example, could use an augmented-reality application and a smartphone to get additional information about what they are seeing as they dissect a frog.

AR is now being applied to more focused arenas, including in the manufacturing sector. That focus may finally bring the ROI to an investment in AR and AI that will spread both more widely.