Salesforce moves agentic AI deeper into marketing, aiming to turn website engagement into autonomous pipeline generation.

IDrive, a leader in cloud backup and data protection, today announced the launch of IDrive Salesforce Backup, a dedicated solution designed to secure and safeguard data and metadata for organizations ...

Salesforce is adding real‑time AI sales agents with the acquisition of Qualified, signaling a deeper shift toward automated, agent‑driven GTM workflows. The post Salesforce buys Qualified to ...

Salesforce has announced plans to acquire Spiff, a platform that automates commission management for sales teams. Terms of the deal were not disclosed. Founded in 2017, Spiff serves up a low-code ...

Salesforce wants to supercharge customer service workflows with artificial intelligence. Toward that end, the San Francisco company today revealed a slew of AI-driven features headed to Service Cloud, ...

Salesforce introduced a new feature to Einstein Analytics today called conversational queries. It’s not conversational in the Alexa sense of conversation, at least not yet, but it does recognize the ...

Salesforce has been talking about the Internet of Things for some time as a way to empower field service workers. Today, the company announced Salesforce IoT Insights to deliver automated IoT data to ...

Salesforce Thursday released an open-source version of the automated machine-learning library it developed to power its Einstein artificial intelligence platform. TransmogrifAI bundles capabilities ...

Cloudsquare, a provider of Salesforce-native lending solutions, completed the digital transformation of Fundr, a growing financing provider. By migrating to ...

From the earliest days of the Internet, Santa Barbara has spawned a number of adtech companies, including: ValueClick (now known as Conversant), Commission Junction and FastClick (both acquired by ...