In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Communication for Development (C4D) shifts PR from awareness campaigns to participation, dialogue and long-term social change ...

“Social proof is one of the most powerful behavioral motivators in the land. Social scientists have found hundreds of ways to nudge positive behavior change by reframing messages from 'you should' to ...

The three year contract will see Blueprint spearhead a robust education and awareness campaign for Metro Nashville's Vision Zero initiative. Blueprint Creative Group will leverage its expertise in ...