Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

Are B2B marketers effectively driving business growth, or are they struggling to gain the trust of finance and sales teams? Our latest report, created in partnership with Endeavor Business Media, ...

How B2B marketing leaders prioritize under pressure, align with business outcomes, and make confident trade-offs that drive revenue.

Vereigen Media’s expanded ABM approach is designed to meet that reality head-on and solve that gap by enabling brands to ...

Adobe Journey Optimizer (AJO) B2B Edition, part of Adobe Experience Cloud, is now generally available and will activate generative AI to identify and personalize experiences to ‘buying groups’—the ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ready to buy. The post Why B2B marketers need to be using financial media ...

Is B2B lead generation feeling like a one-sided conversation? You’re not the only one who’s noticed. Despite access to more channels than ever to connect with leads, a survey by Exclaimer (an email ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of ...

SAN FRANCISCO, January 29, 2026--6sense®, the first agent-powered Revenue Intelligence platform, today announced that it was named a Leader in The Forrester Wave™: Revenue Marketing Platforms For B2B, ...